The media itself is a powerful and pervasive mode of communication and in today's society it not only shapes people's perception of gender but also reinforces the gender sex roles of society. ... One must firmly agree that women are not only under represented in the media but the media reinforces prejudiced sex roles. ... It is also interesting to note that these women always have the perfect or "ultimate" bodies; they are well toned, and have a small waist with large spherically rounded breasts. ... Since majority of the media representations of women are sex based, men will continu...

• Word Count: 1911
• Approx Pages: 8
• Grade Level: Undergraduate