1. Adidas:a look from the perspective of quality
Adidas keeps abreast of sport technology, incorporating the most advanced materials into its shoes and apparel to ensure performance and safety. And the company's aggressive marketing strategy is aimed at communicating adidas quality to as large and athletic an audience as possible. ... Clearly, shoes are of central importance to provide the feet with a firm hold, to protect them from injury and to improve sporting performance. ... Adidas-Salomon supports, through the World Federation of Sporting Goods Industry (WFSGI) , projects which provide educational opportunities for working childre...
- Word Count: 1683
- Approx Pages: 7
- Grade Level: Undergraduate