1. Nike and Globalization
Bowerman and Knight were one of the first sports shoe companies to go to Japan to make their products. ... This led to Knight taking a leap of faith and purchased a large shipment of the shoe. Once back in America Knight went straight to Bowerman and tried to sell him the shoes for his track team. ... With each order the men continued to modify the shoes, finding ways for them to become lighter and better. BRS was the only athletic shoe company in the United States selling Japanese made shoes. ...
- Word Count: 2554
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate