1. Harley Davidson
MARKETS Although motorcycles are sold internationally, 3 main geographic markets comprise the bulk of motorcycle sales North America, Asia, and Europe. The largest is the North American Market (USA and Canada account for about 60% of this market) accounting for 60% of worldwide motorcycle sales. ... The Japanese market accounting for a great chunk of the Asian Market is an untapped one for foreign manufacturers. ... Most Asians consider motorcycles as a basic means of transportation. ... MARKETS Harley is the established leader of heavyweight motorcycles in the North American market, accountin...
- Word Count: 2805
- Approx Pages: 11
- Grade Level: Undergraduate