1. Direct Marketing
Some of the more traditional direct marketing methods like door-to-door selling are employed and are effective and widely used by many companies. ... It will be interesting to see what the world of direct marketing will look like in 10 or 20 years time. ... These records are the basis for marketing analysis, planning, implementation of programmes, and control of this activity Fill (2002) defines direct marketing: Direct marketing is a strategy used to create a personal and intermediary free dialogue with customers. ... Database analysis, or fine tuning the database which further focuses on...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate