A good example is Japan and how difficult the Japanese government has made it for other countries to import their goods to Japan but flood everyone else's markets with their own good. ... The move toward economic unification of Europe and free trade among the nations of North America are outstanding examples of this sort of regional grouping (pg. 190). ... We can think of the American culture, the French culture, or the Latin American culture. ...

• Word Count: 509
• Approx Pages: 2
• Has Bibliography
• Grade Level: Undergraduate

INDUSTRY AND COMPETITIVE MARKET The industry under study is the motorcycle industry consisting of five major manufacturers: one American (Harley Davidson), and four Japanese (Honda, Yamaha, Kawasaki, Suzuki) and some European companies (mainly BMW of Germany and some other Italian companies). ... MARKETS Although motorcycles are sold internationally, 3 main geographic markets comprise the bulk of motorcycle sales North America, Asia, and Europe. The largest is the North American Market (USA and Canada account for about 60% of this market) accounting for 60% of worldwide motorcycle sales. ... T...

• Word Count: 2805
• Approx Pages: 11
• Grade Level: Undergraduate

In this new multicultural age American citizens could be of Vietnamese, Chinese, Japanese, Haitian, Russian, Bosnian, Native American, or Indian ethnic descent. ... The following observation by a young professional businessman in China can be used to demonstrate our argument: It was reported that the Japanese made color TV sets dominated the imported TV set market in China during the period of later 1980s to the 1990s. ...

• Word Count: 2745
• Approx Pages: 11
• Grade Level: Undergraduate

Many of the time, the wrong research is undertaken, as with the example below: "Unilever introduced a super concentrated detergent to the Japanese market only to find out that a premeasured package on which they were trying to differentiate their product was unacceptable to the market because it didn't dissolve in the wash, the product was not designed to work in a new, popular low-agitation washing machine and the "fresh smell" positioning of the detergent was not relevant in Japan since most consumers hang their wash outside to dry in the fresh air"(Cateora & Ghauri, 2000, adapted fr...

• Word Count: 2515
• Approx Pages: 10
• Grade Level: Undergraduate

In the case of the cyclical late capitalist product markets, which afflicted Caterpillar within its North American home-market, demand from the construction industry turned into fitful as infrastructural investement declined. ... This means that competition following the maturity stage did not only develop on a national scale, but also on an international one, as Caterpillar faced an unanticipated surge of competition from overseas, especially from the Japanese company Komatsu. ... Table 1: Komatsu and Caterpillar's stock turns from 1980 to 1995 Source: Caterpillar and Komatsu Reports and...

• Word Count: 2426
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

According to the case study, Starbucks has been recognised as one of the fastest – growing brand in 2005. During long time period, up until now, Starbucks is significantly becoming the leading company in retail coffee market. Now, it is interesting to conduct a comprehensive SWOT analysis of Starb...

• Word Count: 1663
• Approx Pages: 7
• Grade Level: Undergraduate

- Identify customer preferences by focusing energies on giving them exactly what they want - research helped Haagen-Dazs realize that the Japanese love tea and hence introduced the Green Tea flavor which was an instant success in that market. ... This only highlighted their popularity and helped them continue their growth which started spreading throughout New England and soon after throughout all of North America. ... Once their brand was cemented and recognized throughout most of North America they went further by leaps and bounds by starting to further immerse themselves in charity and ...

• Word Count: 1851
• Approx Pages: 7
• Grade Level: Undergraduate

However, as more Americans go to Mainland China to take employments, more Chinese and Americans are working next to each other. ... Most, KFC eateries offer Pepsi's carbonated beverages, with the exception of in a few nations, for example, Japan and South Korea, which are putting forth Coca-Cola. ... It would not be straightforward for KFC to succeed far and wide, on the off chance that it supplied the American tastes without giving any thought to the expanded societies and customs of neighborhood buyers in diverse countries," he said. ... It would not be simple for KFC to prospered aroun...

• Word Count: 4923
• Approx Pages: 20
• Grade Level: Undergraduate

Hotel companies headquartered in nations as diverse as Germany, the U.S.A, and Hong Kong compete aggressively in markets such as Singapore and Japan. ... Social scientists have identified seven American social classes: upper uppers, lower uppers, upper middles, middle, working, upper lowers, and lower lowers. ...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate

Another essential marketing approach for Sony has been the product approach, unlike other firms in Japan; Sony prides itself in producing products which have incorporated unique plastic appearance and futuristic features with superior quality, and affordability of price. ...

• Word Count: 2046
• Approx Pages: 8
• Grade Level: Undergraduate

They have select distribution channels with specialty bicycle stores throughout America and other international markets that specialize in service excellence and other value added services such as custom fitting and repair. ... International Operations Cannondale's international operations are mainly sales and distribution fronts, performing only light assembly functions in Europe of imported parts manufactured in the U.S. and exporting fully assembled bikes to Japan. ... Ultimately, Cannondale is attempting to redefine itself in a shrinking market where its competitors engage in a ...

• Word Count: 3584
• Approx Pages: 14
• Grade Level: Undergraduate