A typical example of an American company "Allied Signal" discovered the importance of diversity when it successfully negotiated to sell wheels to China Eastern Airlines. Much of its success was due to the presence of Chinese Americans on the sales team. ... In fact, with as much as 25 percent of US sales originating overseas, few companies can afford not to take advantage of America's diversity in creating workforces filled with cultures that reflect this international marketplace. ... (Blake, S. & Cox, T. l991) A direct link between good diversity policies and improved performance was r...

• Word Count: 3144
• Approx Pages: 13
• Has Bibliography
• Grade Level: Undergraduate