Direct marketing includes all marketing communications elements that allow an organisation to communicate directly with a prospect. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... Response analysis where the results of the campaign are examined for effective...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing includes all marketing communications elements that allow an organisation to communicate directly with a prospect. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... Response analysis where the results of the campaign are examined for effective...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing includes all marketing communications elements that allow an organisation to communicate directly with a prospect. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... Response analysis where the results of the campaign are examined for effective...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing includes all marketing communications elements that allow an organisation to communicate directly with a prospect. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... Response analysis where the results of the campaign are examined for effective...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing includes all marketing communications elements that allow an organisation to communicate directly with a prospect. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... Response analysis where the results of the campaign are examined for effective...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate

Direct marketing includes all marketing communications elements that allow an organisation to communicate directly with a prospect. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... Response analysis where the results of the campaign are examined for effective...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing includes all marketing communications elements that allow an organisation to communicate directly with a prospect. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ... Response analysis where the results of the campaign are examined for effective...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate