1. Small business development of Fair Fast food restaurant
Despite its Chinese predominance, Fair's menu is enriched by the adoption of Western dishes that have been carefully redesigned to suit local tastes in order to enhance its attractiveness. Fair's philosophy has always been to provide a wide range of good quality Chinese and Western cuisine at affordable prices in a bright, clean, and modern ambience. ... The goal is to identify all the major factors affecting competitiveness before constructing a business strategy. ... Typically, dishes that are able to hold their temperature longer, such as hotpot and clay pot rice, are served in...
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- Grade Level: Undergraduate