Marketing Metrics for the Occasional Traveler and the Frequent Traveler In the early 80's American Airlines introduced a loyalty program in order to attract and retain more customers (Mintz & Currim, 2013:20). ... The target was free tickets to the frequent traveler, but the customer today has less interest in the free ticket and mostly cares about the travel status. ...

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• Grade Level: Undergraduate

If we look at how the industry has progressed in past century i.e. from Early Mechanization to Steam Power & Railways to Electrical & Heavy Engineering to Ford Type Mass Production to Information & Communication to mass customization to Holistic (Cook 2000) we can infer that as companies become mor...

• Word Count: 1692
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate