Yet, it may want to compete in or close to the same outlets that carry competitors" products (Kotler, et al., 2001, p. 486). Thus, food companies want their brands to be displayed next to competing brands. ... On the other hand, McDonald's uses essentially the same competitive strategy in every country as be the first in a market and establish the brand as rapidly as possible by advertising very heavily. ... For instance, McDonald's Blacktown is one of McDonald's Australia's newest restaurants, it has create a locate playgrounds for children to enjoy. ...

• Word Count: 869
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

McDonald's will need to focus their efforts on creating more value and quality within their menus in order to capture the consumer's changing needs. ... Large chains such as Wendy's, Taco Bell, and Burger King are all aggressively expanding, creating a threat to McDonald's' ability to retain its market share. ... Other intangible resources for McDonald's are their advertising and marketing power. ... Considering this change, McDonald's would be able to supply regional stores with the same options and create uniformity in the process. This will help to maintai...

• Word Count: 3427
• Approx Pages: 14
• Grade Level: Undergraduate