Even though these images produce a cheerful and an almost perfect view of what is like to live in this country through the advertising of the fast food corporations. ... Another McDonald's executive said in a press release "to create a more meaningful relationship between Ronald and the kids" (Schlosser 48). Another has said that he has studied the advertising on "kid customers" for 30 years and said that they should be approach from a more traditional perspective, with traditional values taught from parents or grandparents on nutrition, patriotism, and national defe...

• Word Count: 966
• Approx Pages: 4
• Grade Level: Undergraduate

Yet, it may want to compete in or close to the same outlets that carry competitors" products (Kotler, et al., 2001, p. 486). Thus, food companies want their brands to be displayed next to competing brands. ... On the other hand, McDonald's uses essentially the same competitive strategy in every country as be the first in a market and establish the brand as rapidly as possible by advertising very heavily. ... For instance, McDonald's Blacktown is one of McDonald's Australia's newest restaurants, it has create a locate playgrounds for children to enjoy. ...

• Word Count: 869
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

McDonald's will need to focus their efforts on creating more value and quality within their menus in order to capture the consumer's changing needs. ... Large chains such as Wendy's, Taco Bell, and Burger King are all aggressively expanding, creating a threat to McDonald's' ability to retain its market share. ... Other intangible resources for McDonald's are their advertising and marketing power. ... Considering this change, McDonald's would be able to supply regional stores with the same options and create uniformity in the process. This will help to maintai...

• Word Count: 3427
• Approx Pages: 14
• Grade Level: Undergraduate

To win this battle, they invest in research that will reveal what consumers want to buy, which locations they prefer, which amenities are important to them, how they buy, and why they buy. ... They want to standardize their offerings in order to simplify operation and take advantage of cost economies. ... The question of whether to adapt or standardize the marketing mixes across international markets has created a lively debate in recent years. ...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate

However, while Wendy's has excelled since inception and been a key member in the big four of the fast-food industry inclusive of Wendy's, McDonalds, Burger King, and YUM Brands, there are a number of area's that Wendy's could improved upon and areas of focus the company should examine more deeply in order to create stronger barriers of entry, to gain more market share, and to ensure that they can continue to grow, expand, and remain relevant even during economic hard times as the world and particularly their industry becomes more globalized. ... In other words, it does not ...

• Word Count: 3509
• Approx Pages: 14
• Grade Level: Undergraduate