This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Other forms of communication are likely to be used in conjunction with direct marketing programmes even if these are only general corporate advertising programmes. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transaction at any location, with this activity stored on a database Dibb...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Other forms of communication are likely to be used in conjunction with direct marketing programmes even if these are only general corporate advertising programmes. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transaction at any location, with this activity stored on a database Dibb...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Other forms of communication are likely to be used in conjunction with direct marketing programmes even if these are only general corporate advertising programmes. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transaction at any location, with this activity stored on a database Dibb...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Other forms of communication are likely to be used in conjunction with direct marketing programmes even if these are only general corporate advertising programmes. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transaction at any location, with this activity stored on a database Dibb...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Other forms of communication are likely to be used in conjunction with direct marketing programmes even if these are only general corporate advertising programmes. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transaction at any location, with this activity stored on a database Dibb...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate

This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Other forms of communication are likely to be used in conjunction with direct marketing programmes even if these are only general corporate advertising programmes. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transaction at any location, with this activity stored on a database Dibb...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Other forms of communication are likely to be used in conjunction with direct marketing programmes even if these are only general corporate advertising programmes. ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transaction at any location, with this activity stored on a database Dibb...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate