Introduction Before a formal marketing plan is discussed, it is important we understand the need for going to all the trouble of renewable fuels and how we can benefit from them in the not-so-certain future. A number of energy companies are now moving into renewable energy sources due to a number of reasons like the ever decreasing petroleum reserves of the planet which will invariably exhaust one day, the pollution being caused burning petro-chemicals and the damage it is doing to the atmosphere etc. There is a growing awareness that is changing the business trends as well as mindset of the c...

• Word Count: 2776
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate

McDonald's will need to focus their efforts on creating more value and quality within their menus in order to capture the consumer's changing needs. ... Large chains such as Wendy's, Taco Bell, and Burger King are all aggressively expanding, creating a threat to McDonald's' ability to retain its market share. ... Other intangible resources for McDonald's are their advertising and marketing power. ... Considering this change, McDonald's would be able to supply regional stores with the same options and create uniformity in the process. This will help to maintai...

• Word Count: 3427
• Approx Pages: 14
• Grade Level: Undergraduate