Step two means creating appropriate brand meaning through strong favorable and unique brand associations. ... It all changed after company hired a Jamaican model Tyson Beckford to promote Polo Sport Label division which happened in golden era of hip hop culture, when African American rappers, athletes and entertainers were responsible for creating new fashion trends, and were highly influential over the fans who wanted to live the same lifestyle. ... Another example of company reaching to new markets and creating trends was introducing RRL line including: denim jeans, flannel shirts and belts,...

• Word Count: 2628
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate

It is a continuous endeavour in which marketers turn levers to create and sustain a presence in the market and provide experiences for customers. ... The Taj Group's first hotel, The Taj Mahal Hotel, Mumbai was created by Mr. ...

• Word Count: 5228
• Approx Pages: 21
• Grade Level: Undergraduate