Economic growth post world war created an affluent consumer society where the urban middle class and upper class had more purchasing power than before. ... Advertising agencies transformed into large profitable firms during the roaring 20's. ... Listeners would receive free current news bulletins and popular music, incidentally creating a new avenue for publishers to advertise products. ... Consumers were at the mercy of advertisers as they could use whatever techniques they wanted to draw interest in products due to the lack of advertising standards. ... Advertising established centrali...

• Word Count: 896
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

Exposure to alcohol advertising is an everyday occurrence. ... Research shows, "A study on the responses of young people to alcohol advertising found that underage youth are drawn to music, animal and people characters, story and humor in alcohol advertising. Ads that were liked by youth in the study were more likely to elicit responses from youth saying they wanted to purchase the brand and products advertised. ... These words made me want to continue reading the flyer because I am a college student and the word free is always good. ... (please see next page for evidence) In addition t...

• Word Count: 1608
• Approx Pages: 6
• Grade Level: Undergraduate

The only way for consumers to know about a new product is through advertising. At first, advertising was just in print, in newspapers. ... "advertising is grabbing attention and then sharing some message with the person whose attention has been grabbed!... This is creating the stereotype that most Latin American's speak only Spanish, which in today's world is not the case. ... This stereotype that McDonalds and other companies have created, affects Latin Americans all over the country. ...

• Word Count: 1817
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

Advertising was demonstrated as one of the stronger media campaigns by means of patriotism as the central theme during the course of the war, this was surely emotionally appealing to the nation and was exemplified through debt securities being issued by the government (Advertising at war). ... War bond posters were made with headlines such as "Wanted-Fighting Dollars, Make Every Pay-Day, Bond-Day!... " (Creating Rosie). ... ", "Wanted for Victory: waste paper, old rags, scrap metals, old rubber. ... With approximately five million prints, one of the most memorable posters o...

• Word Count: 3057
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

These advertisements convey a mood and create an image. ... In an ad-based political campaign, Election Day becomes a referendum on the brilliance of the advertising and not on the qualities and platforms of the candidates. ... Yet, it is simply foolish to believe that big donor is never likely to want his cut sometime. ... This destabilization is slowly creating a rift in the trust that the American people have in their governmental system, as the amount of money in elections is not allowing the public interest to be served, and the once open electoral system is becoming secretive. .....

• Word Count: 1345
• Approx Pages: 5
• Grade Level: Undergraduate

Normal citizens nowadays are finding it exceedingly challenging to distinguish between companies who genuinely want to make a change and those who hide behind this "green curtain" to conceal their true selfish intentions. ... Companies spend billions of dollars each year advertising catchy campaigns to get innocent customers to purchase their products. ... Instead, however, more of the exact same pollution is created and reduce, reuse, and recycling habits are not taking place. ...

• Word Count: 990
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

History of culture were not as globalized in the early age as they are now and it was creating a specific culture and definition of what truly is beautiful at the specific culture. ... Is it coincidence, one might ask, that the images of fashion and advertising bear a striking resemblance to the men who populate the "high art" of Mapplethorpe?... Women and men wanted to become more fair so that they would be able to "..exercised their ability to function as consumer citizens, manufacturers and advertisers built upon prevailing beauty aesthetics among whites and on a black intra-racial beauty ...

• Word Count: 3143
• Approx Pages: 13
• Grade Level: Undergraduate