1. Omnitel Cell Phone Market Share Strategy
This would give Omnitel the first adopter advantage resulting in an upper hand in acquiring market share. ... Low cell phone calls would lower revenues. ... In order to successfully implement the proposal, Omnitel needs to also design and release lower cost cell phones to meet the affordability of the newly targeted classes who still view cell phones as a highly priced, luxury purchase. ... This would potentially lead to an increase in cell phone usage and market penetration. A scenario like a life-saving emergency phone call done via cell phone would get the attention of the new segmentation ...
- Word Count: 656
- Approx Pages: 3
- Grade Level: Undergraduate