1. Business Strategy - Caterpillar's Restructuring
The volume sales' peak of 85.000 units in 1973 was not surpassed because the growth of new demand weakened, and the market in which Caterpillar acted became more cyclical. ... Strategy must focus both on the conditions dictated by the market in which it acts and on the recognition of the fact that a firm must unlearn most of its past before it can successfully face the future. Therefore strategy is more than the mere allocation of scarce resources across the company's competing projects. ...
- Word Count: 2426
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate