1. USAA
Herres was replaced as the President and CEO in April 2000. ... He joined USAA in 1996 with almost twenty-five years in the financial services industry. ... USAA: Customer-Driven: The "Seamless Customer" concept: Customer information file (CIF) and SMART system are used to support the customer and for cross-selling Tracks the customer across several different lines of business to provide a comprehensive view of the customer All mail correspondence is recorded as an electronic image All new technology investments are evaluated in terms of their value to the customer USAA: Micro-Marke...
- Word Count: 1096
- Approx Pages: 4
- Grade Level: Undergraduate