1. SABC External Environments
Albarran (2013:24) draws the definition from the study of economics that describes market as a "place where consumers and sellers interact with another to determine the price and quantity of the goods produced". ... These interconnected characteristics of a market include concentration of buyers and sellers in the market place, differentiation among products, barrier to entry, cost structures and vertical integration 3.1 Concentration in the market When progressively fewer organisations control an increasingly a bigger share of the media market, the market is considered concentrated....
- Word Count: 3032
- Approx Pages: 12
- Has Bibliography
- Grade Level: Undergraduate