1. Marketing Strategies of Multinational Companies
McDonald's India rather uses the new middle-class Indian family, which they consider their biggest advocates and ambassadors. ... This means that 66 % of the population is between 15 and 64 of age (World Bank., 2013). Thus, this causes high demand for fast food consumption for diner and lunch. ... Also, McDonald's advertisements, even if focused on the middle-class family, those advertisements should al well emphasize on targeting the young population. ... French law fines high amount of money to any shops that do not work by the law. ...
- Word Count: 1981
- Approx Pages: 8
- Has Bibliography
- Grade Level: High School