Above this photograph is another picturing six empty styrofoam cups of coffee. ... The way the cups are pictured, lying atop of one another supports the idea that many men hold that friendship and comradeship is greatly important to the success of their lives. Another detail supporting this idea is the fact that the men in the picture are dressed primarily the same. ... The final appeal is directed toward the need for men to dominate. ... And who would be the most dominant in the picture but the owner of the truck? ...
Not too many billboards have pictures of dead bodies, but the picture is important in this ad to show people the severity of racing a train. ... The final reason this ad is effective is because it contains ethos, which determines whether something has credibility. ...
Although you may be working in-house, it's sometimes helpful to think of the decision makers who will have final say on the implementation of your strategy as clients. This allows you to more easily see processes from the outside-so you can get a better picture of problems and opportunities. ...