Current Trends Redefining Sales Management In The Domestic Marketplace Of all the identifiable demographic groups to emerge in America since the turn of the century, none has had such a sustained effect on our social, political and economic institutions as the so-called "Baby Boom" generation (those born between the years of 1946 and 1964). ... "Freed from the responsibilities of their 40s, boomers will create an adventurous life-stage called "mid-youth" that will push traditional ideas of a 'mature market' into oblivion," (American Demographics, 2001). ... In addition, the role ...

• Word Count: 2852
• Approx Pages: 11
• Grade Level: High School