1. COMMODITY BRANDING
In most sectors in India, branded commodities seem to be fighting the unbranded commodities for a slice of the market, rather than branded competitors. ... Branding for commodities today is not only about Segmentation, Targeting and Positioning - it also has a lot to do with Accessibility, Availability, Pricing and Image. ...
- Word Count: 3659
- Approx Pages: 15
- Grade Level: High School