1. current trends in sales
Boomers are a huge market and because of the group's size, their economic and personal choices have led to the creation of vast new business opportunities. How to market to this critically important group is vitally as important to the market mix. ... Lifestyles are highly segmented, as a result, which makes it tough to forge and maintain mass markets, but easier to open niches for targeted specialty products. ... Age, disposable income, and ethnic background impact taste, preferences, and target markets, thereby influencing demand. ... Before a company can hope to make sense of the mark...
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- Approx Pages: 11
- Grade Level: High School