1. Nike
For over 30 years Nike has been endorsed by some of the biggest names in sports. ... In 1966, Blue Ribbon Sports opened its first store in Santa Monica, California. ... Johnson, a former Stanford School of Business track runner, gave Blue Ribbon Sports a new name. ... For instance, Nike enhanced its online campaign by running short video and sound ads, known as rich media. ... For this reason, Nike created "micro sites" for different sports and countries. ...
- Word Count: 2704
- Approx Pages: 11
- Grade Level: High School