Preserving the loyalty of their core and existing customers Consumer Analysis According to Neal Roese and Mohan Kampala (2013), "Harley Davidson Motorbikes are the world's best known brands. " This sheds light  on the reason  why  American Baby Boomers with enough income decided to buy these bikes. ... To address this trend, Harley bought out Buell, a fast bike producer, in 1998, introduced the unconventional V-Rod in 2002, and bought out the Italian MV Agusta Company which makes premium light-weight bikes in 2008, which to some extent increased the sales revenue in this market segmen...

• Word Count: 857
• Approx Pages: 3
• Grade Level: High School

à Speed: Reaction time is quick and essential in a saturated marketplace where competition is keen and consumers are fickle. ... Technology will increase the speed of communication and the pace of advancement. ...

• Word Count: 2852
• Approx Pages: 11
• Grade Level: High School