JetBlue Airways is an up and coming airline, specializing in non-stop flights to and from highly traveled destinations. ... Assumption • Beta - I was unable to find this value anywhere so I took an average from comparable companies in the same industry: AirTran, Southwest, and Delta. This gave me a beta value of about 1.25, which seems slightly low to me • I assumed that the JetBlue would become much more efficient in the running of the airline which would lead to decreases in the percent of sales in the operational expenses and working capital. ... • The total revenue ...

• Word Count: 499
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• Grade Level: High School