However, I will first give a short historical background of the company and its creation. ... In summary, Nike's web page tries to be as global as possible but takes into account the big cultural differences between the markets. ... The problem was then to know how long was he going to play. ... Nike wanted to show their customers that soccer could be played and enjoyed in every place. The success of the advertisement came from the popularity that the Brazilian players had around the world due to their technical skills and the fact that they when they play they seem to be enjoying at ...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School