1. Semiotics
Myth today, Barthes says, is a message - not a concept, idea, or object. ... In today's society "sex sells" and this ad is a perfect example. ... Both of these ads used a "sex sells" approach. ... Female athletes have recently been featured as objects of desire in advertising, a big step from the world of supermodels. ...
- Word Count: 1373
- Approx Pages: 5
- Has Bibliography
- Grade Level: High School