The new economy is based in technology and marketing. The competition in Internet is mainly based on a strong technological platform able to maintain the business "on the air" and aggressive marketing promotions to create a brand name and let the Internet users to know your business. ... The marketing policy is focused to strength the Amazon.com brand name, increase customers traffic to their web pages and build customer loyalty based on repeated buys. As we can see in Figure-3 and also analyzed more in detail on the following lines, the force pushing up Amazon.com comes from net sal...

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• Grade Level: High School