1. Coke vs Pepsi Fighting for Foreign Markets
The domestic cola war between Coca-Cola and Pepsi is still raging. ... Moreover, Coca-Cola has a partnership with a local company, Ci-Co, in Bucharest and Brasov. Ci-Co has planned an aggressive publicity campaign and has sponsored local sporting and cultural events. ... Coca-Cola and Pepsi each have a market share between 10%-25%. ... In 1992, Coca-Cola lead Pepsi. ...
- Word Count: 1313
- Approx Pages: 5
- Grade Level: High School