The rest of this report will show just how much of an impact that fast food chains are in our lives. ... Fast-food chains have been shooting up all over the place. Most of the fast-food chains that are now being built over seas. The opinions about McDonald's and other fast food chains showing up in different countries has varied. ... They spend more on fast food than movies, books, magazines, newspapers, videos, and recorded music combined." ...

• Word Count: 1422
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

An advertising technique is something companies use on either television, billboards, or ads in the newspaper etc. to convince you into buying their product. ... So many fast food chains offer these types of deals such as Burger King, Taco Bell, and McDonalds. ...

• Word Count: 583
• Approx Pages: 2
• Grade Level: High School

The customer's knowledge about the brand and its offerings is fairly high the reason being that KFC is an international Fast-Food chain with a high brand value and brand image. ... Being the only global fast food chain focusing primarily on chicken products, KFC has a cost based pricing approach towards its chicken products'. ... Is the mother company of KFC and is one of the largest restaurant chains on the planet. ... Advertising, Sales Promotion and Publicity Following are the channels used by KFC for advertising: Mail/Flyers: Through Coupons/Newspapers/vouchers. ...

• Word Count: 1363
• Approx Pages: 5
• Grade Level: High School

Over half the population of the USA live within 3 minutes drive of a McDonald's, and Ray Kroc, the founder of the restaurant chain, made sure they did so. ... Americans spend $110 billion a year on fatty, sugary fast food, more than they do on films, videos, books, magazines, newspapers and music combined. ...

• Word Count: 829
• Approx Pages: 3
• Grade Level: High School

Generally all of these food chains follow a franchising marketing mix but with just slight differences. ... Usually when a chain serves their food their portion sizes are reduced but Quick Eats uses the same style cooking and portions that you will see back home. ... Generally all of these fast food chains follow a similar marketing mix but with just slight differences in some brands. All these chains use similar techniques of promotion such as TV commercials, Magazines etc. Generally Quick Eats has a unique made to order cooking style in its restaurant where as other chains have pre cooked fo...

• Word Count: 3817
• Approx Pages: 15
• Grade Level: High School

Advertising in the early times were through newspaper publications and over the radio, relatively simple. ... Fast food chains have changed some of their practices in order to gain the attention of children, and they have been able to achieve this by strategically pairing toys with children's meals. ... Fast food chains such as McDonald's and Burger King have applied this practice into their businesses, and have created sophisticated games and virtual worlds to engage children. ... Another practice used by fast food chains was to apply specific color schemes to their establishments a...

• Word Count: 3838
• Approx Pages: 15
• Grade Level: High School

In 1940, Richard and Maurice McDonald opened a barbeque restaurant that helped them realize that most of the profit they got came from hamburgers so they set up a new self-serve restaurant with an assembly line and named it "McDonalds." They then started to open more restaurants in new locations in ...

• Word Count: 4266
• Approx Pages: 17
• Has Bibliography
• Grade Level: High School

This will develop interest and communicate that we will be open for business: • The most popular newspaper, such as "The Times", "The Daily Telegraph", "The Sun" and "Daily Mail" will be contacted before the launch of "Dinner on Wheels", to promote the new business venture and begin the advertising process. ...

• Word Count: 6817
• Approx Pages: 27
• Has Bibliography
• Grade Level: High School