Today's society has become very health conscious leaving a large space for new products in the fast food industry. ... To check and see if the market for my product is increasing or decreasing I would use secondary data as my research tool. ... I would have to research other countries, trying to find out if they carry my product or not and then determine if I need to expand my product to these countries. ... I would then research my own product and combine my new knowledge with that of my own product to determine which type ...

• Word Count: 3899
• Approx Pages: 16
• Grade Level: High School

The crunchy texture is one of the reasons it is my favorite snack and why I am willing to pay more for it. ... Frito-Lay aids the stores with their own technological system that can recommend to stores how to allocate shelf space and how to order enough product for maximum profits. ...

• Word Count: 1408
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

What are my products or services? Who are my competitors? ... How should my resources be utilized? ... An explanation of those structures won't be covered in this paper due to the conservation of space. ...

• Word Count: 1985
• Approx Pages: 8
• Grade Level: High School

The product I will be focusing on offering the market is my soft drink which I will name " Juiceter-. ... The product life cycle measures where abouts in the cycle my product would be. There are five stages in the cycle, my product should experience each of them. ... The use of competition based pricing is the method I shall engage my products in. Depending on what prices my competitors use, I shall contend at the same types of prices hoping to win customers after that with my marketing and promotion which brings me nicely on to the next "P- in the marketing mix. ...

• Word Count: 3925
• Approx Pages: 16
• Grade Level: High School

Part 3: Costs and benefits of market orientation Page 14 ..Conclusion / Evaluation Page 15 .. .Bibliography Introduction For this assessment, I will complete the three following tasks: 1) To compare alternative definitions of marketing and select the definitions that I felt most comfortable with, giving reasons for my choice. 2) To discuss the various elements of the marketing concept and explain why a marketing orientation is becoming increasingly important in today's competitive environment. 3) To iden...

• Word Count: 3162
• Approx Pages: 13
• Grade Level: High School