1. Business Case - The Nike Controversy
In 1985, the Nike Air Jordan court shoes are introduced with a whole line of apparel. With the Air Jordan, Nike is established as the technological leader in the industry. ... It has also came to light that Nike pays Michael Jordan $20 million a year for use in advertising, but only pay $2.43 in labor per pair of shoes produced. The answer to this is that Michael Jordan is incredibly more productive with advertising than a worker in Indonesia or any other Eastern Asian country. ...
- Word Count: 1742
- Approx Pages: 7
- Has Bibliography
- Grade Level: High School