1. Oward A Personology Of The Consumer
McAdams (1996, 2001) suggests that personality psychology should study the person in terms of a three-tiered framework involving three separate but overlapping levels of analysis: personality traits, personal concerns, and life stories. The first level, personality traits, deals with temporally and situationally invariant personal characteristics (i.e., dispositions) that distinguish different individuals and lead to consistencies in behavior across situations and over time. The second level, personal concerns, deals with the goals that people pursue and the strategies that they use to ...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School