Introduction Ariba Technologies was founded in September 1996. ... Ariba Technologies received $6 million from Benchmark Capital and Crosspoint Ventures in their first round of funding. ... Ariba's executive management team provides expertise in such areas as: growth and management of startup companies; the rapid development of leading-edge software technology; in-depth understanding of enterprise-oriented procurement solutions and expertise in developing and managing large-scale electronic initiatives. ... Other competitors include, I2 technologies, Peregrine, Rightworks, Requisite tec...

• Word Count: 4155
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• Grade Level: High School

SC was initially aimed at materials planning, technology, logistics and others. ... The contribution of information and communication technologies is very large on strategies and tactics in the business. ... Furthermore, they created a special platform (mystarbucksidea.force.com) where the customers can give suggestions, express opinions and share experiences – very useful information which is used for improvement and growth. ... For support of the effective value chain in the market let`s look one of the largest company in terms of technology in the world – Dell. First, the sector...

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New, better, cheaper and more efficient business models utilizing information and communication technologies (ICTs) are emerging (Deitel et al, 2001). ... The researchers also realized the importance of the technology and customer dimensions to any business and hence these were also included this study. ... It is about customer relationship management (CRM) and the transfer of information right through the information chain. ... The business needs should dictate what technology is needed (not vice versa) and which areas should be given the most attention. ... Such information, may be used t...

• Word Count: 3754
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Message and Written Text o Is the information accurate? ... Brochure contents range from information about your company to specific product features and benefits. ... The format and information management is effective as well. ... Quanxi Communications The card is funky and suggests that the company is inclined to Chinese culture and technology. ... Inscriber Technology - The company seems to spend a lot on promotions. ...

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Technology and innovation became some of the leading factors of success for companies. ... This new age has commonly been classified as the "Information Age" or the "New Economy." ... The advances in technology and the increase in competition have caused the business models to change and become more flexible. ... It is now a competitive requirement that businesses invest all over the globe to access markets, technology, and talent. ... They must be able to keep up with the ever-changing technology and be a leader in their industry. ...

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In fact the cost of producing the first unit of an information good is very high, and yet the cost of producing each additional unit is virtually nothing. ... It is easy for buyers to quickly find substitutes, so actors on those markets are highly relying on marketing, search technologies and ranking of appearance on search results. Firms also rely on available technologies, as they need to be sure that the information processing systems required to use correctly their product is easily available (this explains why there are so few games released on Blackberry devices, for example). The avail...

• Word Count: 3079
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E-commerce can be defined as the enablement of a business vision supported by advanced information technology to increase the effectiveness of the business relationships between trading partners. ... The Internet also imposes price discipline as customers have access to price and product information from many sources. ... Email has proved to be highly beneficial and can reduce costs as less paper is needed or if a courier service is required to deliver the information. ... The Internet provides access to more information for both the company and the end consumer. ... The consumer can a...

• Word Count: 4516
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Consumer research company, Arbitron, has recruited volunteers to wear a special pager 24/7, which allows them to collect data such as how much a person has been exposed to certain technologies or specific programs throughout the day. ... For example, a network may pay Nielsen to find out when college students are most likely to tune in to the TV, and what they're most interested in, and then the company can use that information to make a certain show air at a certain date/time. ... Also, this is a big privacy issue for people who are publicaly surrounded by someone wearing a special page...

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In conclusion, E-commerce is playing a main role on online retail marketing and this technology is increasing everyday through basic categories such as B2B (Business to Business), B2C (Business to Consumer), C2C (Consumer to Consumer). ... It increases the speed that reduces costs on both sides of transactions and businesses can exchange information. ... In conclusion, this report provides some advantages, disadvantages and security issues of M-commerce playing the main role in online retail marketing and people using this technology over the world nowadays. ... Consequently, improving techno...

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The ability to work side by side with a provider to develop unique mediums and technologies will be lost as AOL will not have a relationship with a partner on this level. 5) The final alternative would be to pass on the merger and partnerships at any level for the time being. ... They have developed systems to make the information they want to have viewed by the public able to be viewed by a large portion of the public. ... AOL is an innovator in digital content and technology. They have a need to make the information they provide accessible to a wider span of the population. ...

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The hard part is getting them to your site and if you"re lucky enough to have them visit your site, you hope their last stop was either a purchase or perhaps an email or phone call looking for more information. ... This is still relatively new technology, so there is always something new to uncover. It's an exciting technology because it allows all businesses to compete and open up their customer base. ... It was important to get as much information about the hotel as possible. ... This way, when you looked up our hotel, you would see the special and you"d have an option to click on ...

• Word Count: 3281
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With solar technology rapidly improving and the solar prices have dropped considerably, we thought of making this idea into a reality for the public. ... Marketer has to understand the current consumer perceptions of the product and what must be overcome to improve those perceptions, what price will have the most appeal to the consumers, and where to place this key information in the form of advertising and promotion to target the right consumers. ... Opportunities: Since fuel energy is becoming a limited resource, solar energy will start to become more popular with technology rapidly impro...

• Word Count: 1199
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Slide Pathways to Marketing: Choosing E-Commerce as your pathway, you are signing up to work for companies that deal with electronics/technology as an Engineer, Designer, Developer, or Representative . ... Analyze their data so that it becomes useful information to Implement it by using the best approach to get it going. 1. ...

• Word Count: 507
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Slide – Pathways to Marketing: Choosing E-Commerce as your pathway, you are signing up to work for companies that deal with electronics/technology as an Engineer, Designer, Developer, or Representative . ... Analyze their data so that it becomes useful information to Implement it by using the best approach to get it going. 1. ...

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Deceptive Practices: Many brands and marketing strategies, nay most of them, used what are called "information overload" to obfuscate the true features of the products. 3. ... You wonder to yourself , did they make great advances in shirt design or DVD technology to justify huge discounts?. ... The design or technology remains unchanged but they add in a few improvements and features and tout it to the core. ...

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Best Buy Internet policy is to provide third party service providers anonymous information about its site navigation and purchases. ... You do not have to give away personal information to get your product. In the Internet they monitor your behavior and you do not get your product unless you submit your credit card information. Cookies Best Buy uses cookies and web beacon technology to track which pages on its site you are visiting, which visitors view their site and which Web browser's visitor's use. ... Best Buy provides third party service providers anonymous information ab...

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To market and advertise a product, one has to know information on it that makes it appealing, or special. ... They have their own research, which goes by the name of the QRTS department (Quality, Regulatory, Technology, and Science). ... In this tool kit, information and the list of product packs are shown. ...

• Word Count: 1200
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Executive Summary Business The Super 8 Motel is a three and a half star motel and is located on the Main Road at Toukley. Standard motel rooms consist of personal shower, toilet, air-conditioning, heating, electric blankets, TV, clock radio, refrigerator, and tea & coffee making facilities. The Su...

• Word Count: 1996
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Technological Advances The Internet, cellular phones, high powered and compact notebook computers, and satellite television are all new technologies in their infancy. Eventually all information, business, personal, entertainment, recreational, will be available via a single, personal device. ... Technology will increase the speed of communication and the pace of advancement. ... Relentless Technology, a marketing and media company, reveals, "[i]n order to run a fluid and successful project from start to finish, IMC planning is essential to ensuring the success and implementation of each com...

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There will be SWOT within Hofstadter's theory, Porters Five Forces and PEST(EL) to find possibilities and threats furthermore there will be some logistic idea and some information from STP to figured out which is the best marketing strategy for them to which target. ... First of all it will collect information about the company's internal and external, macro and micro environment to get clear view about the company position and values. ... This model give basic information about the cultural differentiation. These information help to understand people from abroad and give solution ho...

• Word Count: 2714
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A marketing environment can be anything and everything an organisation must take into consideration when it is presented with a need of developing and selling any product in the market. These maybe internal environments or external. As for the marketing professionals, one must be able to acknowledge...

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The brand name is synonymous with gold-standard quality. 2 Objectives and methodology Over the course of making this presentation, both primary and secondary sources of information were collected. However only secondary sources of information were used. Secondary sources of information include other research papers, magazines, case studies and basically whatever we could find on the internet. 2.1 Objectives The primary objective of this report is to present a SWOT analysis of the Finolex Group. ... Technology incentives 4. ...

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The FCUK advertisement gives away little information about the product, other than to say briefly where it's available. ... The website may offer more information about the product, but more importantly it gives the product a contemporary feel; this is a modern, forward thinking company which is comfortable with technology. ...

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Since the 1970s, new technology has spawned new ingredients from dry foods to semi-moist, new textures and nutrients for pet foods. ... However, conveying product information to the consumer has become more of a challenge in the pet food industry since the Competition Bureau of Industry Canada has set forth guidelines. ... These magazines act as medium to connect dog owners with promotional information aimed at dog health and longevity. ...

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Also look at how a company is structured, the role of the companies researcher much include, investigating the competition and its view of what it sees itself as being to the student e.g. to make them feel good in outfits that are affordable, to see what influences fashion, affordability nearness to where the target market live and ability to keep in vogue with such things as colours and lengths of clothes Methodology In order to gain the information need for such a study many forms of research have had to be investigated. ... From these stores an inv...

• Word Count: 2100
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