1. BMW Acquisition of the Rover Group
The company had been acquired by British Aerospace, who however had an intent to sell the company by August 1993. ... The company was impressed largely by the outcome of Rovers' alliance with Honda. ... The Roverisation slogan and re-badging of the Land Rover Discovery as the Honda Crossroad are good indications of this. ... The company has developed 4wd expertise. ... Heavy reliance on Honda for technology and production innovation. ...
- Word Count: 7742
- Approx Pages: 31
- Grade Level: High School