A study by the U.S. ... The strategic roles of marketing provide clarity, consistency, and maximum relay to the overall communications impact including: à general advertising à direct response à sales promotion à public relations Dalrymple, Cron, & DeCarlo describe an Integrated Marketing Communications plan as "directing the activities and focus of a company's entire marketing strategy, acting as a guide for all levels of marketing and detailing everything from market research to promotional planning and execution,"" (2001). ... A fundamental shift in customer value ...

• Word Count: 2852
• Approx Pages: 11
• Grade Level: High School

The world, say traditions of the Yoruba people, began at Ife, a city of great historical and religious significance in the heart of Yoruba country. ... In recent years, availability of attainable air travel has enabled African Americans to go back to the essence from which this great culture derived (Africa) and gather the information needed to teach and assist others. ... (Source 2) Surely the great achievement of early Yoruba-speaking communities was carving open spaces for farming out of the forests which dominate most of Yoruba country. ...

• Word Count: 7692
• Approx Pages: 31
• Grade Level: High School