1. Marketing
Most organisations which are large offer more than just one product or service for the different types of segments. ... Costs may include: Market research to establish whether the intended customers like the idea in this form Technical research to bring the product from the drawing board through research and development, to test market condition. Test market(a limited market run) where many aspects of the product are tried out, but in particular the product itself and the price etc Executive time, to co-ordinate the research work and make decisions on ...
- Word Count: 3925
- Approx Pages: 16
- Grade Level: High School