1. J.C. Penney - Business Case Study
After positive test store results show customers desire credit, J. ... Penney announced in 1959 that all stores would offer credit by 1963. ... Ron Johnson's lasted as CEO for one year, and he left the company in free falling in response to a billion dollar loss and a twenty-five percent decrease in revenue from his tenure. ... Leadership is also focused on improving associate engagement, integral to building customer loyalty, monitored through customer service scores. ...
- Word Count: 3513
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School