Coupon books such as the Entertainment Book offer savings on restaurants, travel, sporting events and movies with savings of up to fifty percent. ... Many retailers now offer greater savings on their websites and will usually ship purchases over a hundred dollars for free. ...
However this efficiency is not offered for free; intermediaries need to be paid either fixed fees or commission; merchants will mark up product prices, not always by a sensibly small amount (books are an example of this reducing product performance). ...
The goal to this paper is to examine Business-to-Consumer (B2C) and Business-to-Business (B2B) companies and their online presences. B2C and B2B Web sites operate slightly differently. A further analysis is as follows: BUSINESS-TO-CONSUMER: While analyzing each company, it soon became apparent...
