Also, that this involves all parts of the business - i.e. quality of the way information is presented in promotional literature, is the product designed with the customer in mind (not just user-friendly but also meets their requirements), does the products packaging reach the customer in good condition. ... Phillip Crosby strongly supports the motivational aspects towards quality improvement in his 14 step plan looking at elements such as Management commitment, quality awareness, quality training and quality councils involving people from all levels of the organisation. ...

• Word Count: 879
• Approx Pages: 4
• Has Bibliography
• Grade Level: High School