How I can do this as a manager is through competitor analysis. Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. ... Indirect For indirect actions, we shall be looking at the following factors: 1) Technological variables 2) Economic variables 3) Socio-cultural variables The first factor is technological variables. ... The second factor is economic variables. ...

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• Approx Pages: 4
• Grade Level: High School