1. Marketing
"Marketing is to establish, maintain and enhance relationships with customers and other partners, at a profit, so that the objectives of both parties are met. ... I agree with Gronroos" definition, because it is true that the relationship with partners and customers is vital in order to have the market working and with profits. ... Kotler affirms that individuals and groups can obtain what they need and want by creating and exchanging products and value with others. ... This is important, since every individual has different needs and wants, unlike groups, who are "easier to deal with". ...
- Word Count: 3162
- Approx Pages: 13
- Grade Level: High School