1. International Marketing Research
--[page 2] --~ 200 countries in the world make their first task -Opportunity Identification and Analysis,"" scanning for opportunities. ... --In process, identify whether the right conditions are emerging: * Demand Pattern Analysis (state of development) * Multiple Factor Indices (measuring demand for correlated - related products) * Analogy Estimation (making analogies with existing markets. use of cross sectional or time series approach) * Regression Analysis * Macro-survey Technique (construction of a scale of successively more differentiated institutions against which any c...
- Word Count: 690
- Approx Pages: 3
- Grade Level: High School