1. Markets and Value Chain Management
Below is a list summarizing which companies are full and partial cybermarketers: Company Full Cybermarket Partial Cybermarket Amazon.com a Lands End a United Airlines a Dell Computers a Egghead.com a Charles Schwab a eToys a Drugstore.com a FTD a Hallmark a Wal-Mart a E*TRADE a During the analysis, some questions erupted that include such characteristics as product presentation, order entry, payment, and product distribution. ... DELL COMPUTERS I liked the Web site for Dell c...
International Marketing How will the Internet shape the future of Marketing Internationally? Background As the world has become more globalized, International marketing has taken on added significance over the past ten years. There are many reasons why International Marketing has become mor...
Introduction Ariba Technologies was founded in September 1996. The principal activity of the Group is the provision of comprehensive intranet- and Internet-based business-to-business electronic commerce solution for operating resources. From its inception, the company's goal has been to build a world-class organization through a seasoned management team focused on the operating resource market opportunity, a customer-centric approach to product development, and premier venture capital funding. Ariba's founding members include: Keith Krach, president and CEO, and Ed Kinsey, vice pres...