1. Distribution channels
If the intermediary is a transport firm, it can cut costs with physically small products by putting them in the same truck or warehouse; an advertising agency can use the same expertise and equipment between several portfolios; a broker can carry more weight in negotiations by representing a range of products from different producers. ... Companies offering this (ie, not using a retailer or industrial distributor) can either allow customers to pick up goods from their factories or warehouses, or transport the good to the consumer using transport intermediaries or through door-to-door sale...
- Word Count: 1380
- Approx Pages: 6
- Has Bibliography
- Grade Level: High School