1. Advertising - Axe Repositioning Plan
Product Although Axe was the first entrant into the market, over time the competition has risen and challenged its position by offering greater benefits and value to consumers. ... There is a need to promote the fragrance in a more realistic way that actually seems like value addition to the consumer. 5. ... There is a need to create greater differentiation and re-establish value proposition for the product to sell at the competitive price points being offered in the market. 2. ... Brand Health Check The latent needs of the customer can be tested and understood, and factors such as memorabi...
- Word Count: 612
- Approx Pages: 2
- Grade Level: High School