1. Kentucky Fried Chicken Marketing Plan
The product line of the company evenly fits the customer's needs it provides segmented products to its customers in different regions and different countries. ... The customer's knowledge about the brand and its offerings is fairly high the reason being that KFC is an international Fast-Food chain with a high brand value and brand image. ... Thus to sustain the competition KFC provides most of its products at a competitive price, the $5 value meal is a great example of competition based pricing. ... However, KFC also provides customer promotions and deals as a part of marketing stra...
- Word Count: 1363
- Approx Pages: 5
- Grade Level: High School